Liwaiwai Liwaiwai
  • /
  • Artificial Intelligence
  • Machine Learning
  • Robotics
  • Engineering
    • Architecture
    • Design
    • Software
    • Hybrid Cloud
    • Data
  • Learning
  • About
  • /
  • Artificial Intelligence
  • Machine Learning
  • Robotics
  • Engineering
    • Architecture
    • Design
    • Software
    • Hybrid Cloud
    • Data
  • Learning
  • About
Liwaiwai Liwaiwai
  • /
  • Artificial Intelligence
  • Machine Learning
  • Robotics
  • Engineering
    • Architecture
    • Design
    • Software
    • Hybrid Cloud
    • Data
  • Learning
  • About
  • Artificial Intelligence

IBM Expands Partnership With Adobe Around AI-Driven Weather Data And Adobe Experience Platform

  • March 17, 2022
  • liwaiwai.com

Across the digital web, consumer expectations for the brands they interact with seem to be intensifying.  Now more than ever, users may expect the companies they interact with to know and anticipate their needs.

However, meeting these expectations can be challenging because it requires combining data from multiple sources to get a clearer picture of each individual customer and act on those real-time insights to deliver a truly connected experience.


Partner with liwaiwai.com
for your next big idea.
Let us know here.



From our partners:

CITI.IO :: Business. Institutions. Society. Global Political Economy.
CYBERPOGO.COM :: For the Arts, Sciences, and Technology.
DADAHACKS.COM :: Parenting For The Rest Of Us.
ZEDISTA.COM :: Entertainment. Sports. Culture. Escape.
TAKUMAKU.COM :: For The Hearth And Home.
ASTER.CLOUD :: From The Cloud And Beyond.
LIWAIWAI.COM :: Intelligence, Inside and Outside.
GLOBALCLOUDPLATFORMS.COM :: For The World's Computing Needs.
FIREGULAMAN.COM :: For The Fire In The Belly Of The Coder.
ASTERCASTER.COM :: Supra Astra. Beyond The Stars.
BARTDAY.COM :: Prosperity For Everyone.

Today, at the annual Adobe Summit, IBM announced a significant expansion to their partnership with Adobe, around the use of artificial intelligence-powered weather data from The Weather Company, an IBM Business, on the Adobe Experience Platform. Adobe plans to also leverage Weather Channel data as part of its Digital Economy Index, exploring how weather patterns affect online spending and other trends in e-commerce.   These expanded solutions are expected to be generally available later this year.

IBM is designing a new solution to enable customers of Adobe Experience Platform, the foundation of Adobe Experience Cloud applications, with the ability to derive new AI-driven insights on how weather could affect consumer purchasing habits across different categories such as retail, healthcare, travel and hospitality, and consumer packaged goods. Brands could be able to gain an understanding of how customer behaviors may shift in response to forecasted weather changes, with deep insights to help them deliver the right experiences, to the right audiences, at the right moment.

“Weather data is a proven predictor of consumer behavior, and by further expanding our relationship with Adobe, IBM is providing Adobe Experience Platform customers more insights to help them create individualized experiences for every consumer,” said Sheri Bachstein, Chief Executive Officer at The Weather Company, and General Manager of IBM Watson Advertising. “IBM and Adobe have enjoyed a strong, strategic partnership for more than 20 years and this latest announcement only reinforces the vision both businesses share for improving the customer experience.”

Read More  Entering The Age Of AI-Powered Digital Employees

By building on IBM’s partnership with Adobe, customers on Experience Platform, later this year, are expected to be able to leverage weather data from the world’s most accurate weather forecaster overall[1],  to build richer and distinct customer segments to help drive personalized offers and support cross-channel growth.

“By expanding our partnership with IBM, Adobe can empower our customers to unlock new personalization opportunities and drive business growth,” said Justin Merickel, Vice President of Business Development, Adobe Experience Cloud. “Weather data is a natural complement to Adobe Experience Platform, which our customers rely on to have a comprehensive view of customer journeys and trigger relevant, engaging experiences across channels.”

Commenting on the potential value of bringing weather data into the customer experience, Chris Luna, Senior Global Media Manager at 3M, an existing IBM and Adobe customer said, “The powerful combination of AI-driven weather data and insights, from IBM, with Adobe’s open system for building and managing solutions that drive the customer experience, the Adobe Experience Platform, have the potential to help provide brands with a broad approach to their marketing strategies. As third-party identifiers and traditional forms of targeting are phased out via impending legislation and consumer privacy regulations, brand marketers will need to leverage alternative datasets and solutions to ensure their customers are receiving an enjoyable, web-based experience.”

To support this offering, IBM iX, the customer and experience transformation group of IBM Consulting, will expand its Adobe services and add to the Adobe Experience Platform user experience.

Together, Adobe and IBM iX offer strategy, industry expertise, technology and processes to guide clients through experience-led business transformations. As part of its Adobe practice, IBM iX continues to bolster its consulting and implementation capabilities across Adobe Document Cloud, Adobe Experience Cloud, Adobe Creative Cloud and Adobe Workfront solutions, helping clients evolve marketing, sales, and service capabilities across the customer lifecycle.

Read More  New Processors Make Edge AI More Accessible While Cutting Power Consumption In Half

This is just the latest example of how IBM is creating solutions with ecosystem partners to help clients modernize their infrastructure and address their hybrid cloud needs. IBM has committed to a $1 billion investment in its partner ecosystem.

Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice and represent goals and objectives only.

 


(1) ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2020, https://www.forecastwatch.com/AccuracyOverview2017-2020, commissioned by IBM.


For enquiries, product placements, sponsorships, and collaborations, connect with us at [email protected]. We'd love to hear from you!

Our humans need coffee too! Your support is highly appreciated, thank you!

liwaiwai.com

Related Topics
  • Adobe Experience Platform
  • Experience Cloud
  • IBM
  • IBM iX
You May Also Like
View Post
  • Artificial Intelligence
  • Technology

NASA’s Mars Rovers Could Inspire A More Ethical Future For AI

  • September 26, 2023
View Post
  • Artificial Intelligence
  • Platforms

Oracle CloudWorld 2023: 6 Key Takeaways From The Big Annual Event

  • September 25, 2023
View Post
  • Artificial Intelligence

3 Ways AI Can Help Communities Adapt To Climate Change In Africa

  • September 25, 2023
Robotic Hand | Lights
View Post
  • Artificial Intelligence
  • Technology

Nvidia H100 Tensor Core GPUs Come To Oracle Cloud

  • September 24, 2023
View Post
  • Artificial Intelligence
  • Engineering
  • Technology

AI-Driven Tool Makes It Easy To Personalize 3D-Printable Models

  • September 22, 2023
View Post
  • Artificial Intelligence
  • Data

Applying Generative AI To Product Design With BigQuery DataFrames

  • September 21, 2023
View Post
  • Artificial Intelligence
  • Platforms

Combining AI With A Trusted Data Approach On IBM Power To Fuel Business Outcomes

  • September 21, 2023
Microsoft and Adobe
View Post
  • Artificial Intelligence
  • Machine Learning
  • Platforms

Microsoft And Adobe Partner To Deliver Cost Savings And Business Benefits

  • September 21, 2023
A Field Guide To A.I.
Navigate the complexities of Artificial Intelligence and unlock new perspectives in this must-have guide.
Now available in print and ebook.

charity-water



Stay Connected!
LATEST
  • 1
    NASA’s Mars Rovers Could Inspire A More Ethical Future For AI
    • September 26, 2023
  • 2
    Oracle CloudWorld 2023: 6 Key Takeaways From The Big Annual Event
    • September 25, 2023
  • 3
    3 Ways AI Can Help Communities Adapt To Climate Change In Africa
    • September 25, 2023
  • Robotic Hand | Lights 4
    Nvidia H100 Tensor Core GPUs Come To Oracle Cloud
    • September 24, 2023
  • 5
    AI-Driven Tool Makes It Easy To Personalize 3D-Printable Models
    • September 22, 2023
  • 6
    Applying Generative AI To Product Design With BigQuery DataFrames
    • September 21, 2023
  • 7
    Combining AI With A Trusted Data Approach On IBM Power To Fuel Business Outcomes
    • September 21, 2023
  • Microsoft and Adobe 8
    Microsoft And Adobe Partner To Deliver Cost Savings And Business Benefits
    • September 21, 2023
  • Coffee | Laptop | Notebook | Work 9
    First HP Work Relationship Index Shows Majority of People Worldwide Have an Unhealthy Relationship with Work
    • September 20, 2023
  • 10
    Huawei Connect 2023: Accelerating Intelligence For Shared Success
    • September 20, 2023

about
About
Hello World!

We are liwaiwai.com. Created by programmers for programmers.

Our site aims to provide materials, guides, programming how-tos, and resources relating to artificial intelligence, machine learning and the likes.

We would like to hear from you.

If you have any questions, enquiries or would like to sponsor content, kindly reach out to us at:

[email protected]

Live long & prosper!
Most Popular
  • Intel Innovation 1
    Intel Innovation 2023
    • September 15, 2023
  • 2
    Microsoft And Oracle Expand Partnership To Deliver Oracle Database Services On Oracle Cloud Infrastructure In Microsoft Azure
    • September 14, 2023
  • 3
    Real-Time Ubuntu Is Now Available In AWS Marketplace
    • September 12, 2023
  • 4
    IBM Brings Watsonx To ESPN Fantasy Football With New Waiver Grades And Trade Grades
    • September 13, 2023
  • 5
    Document AI Workbench Is Now Powered By Generative AI To Structure Document Data Faster
    • September 15, 2023
  • /
  • Artificial Intelligence
  • Explore
  • About
  • Contact Us

Input your search keywords and press Enter.