Posts in tag

AI Bias


Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias in advertising technology. Committing organizations include IBM (NYSE: IBM), Delta Air Lines, WPP, Mindshare, 4A’s, IAB and the Ad Council. The action …

From Google searches and dating sites to detecting credit card fraud, artificial intelligence (AI) keeps finding new ways to creep into our lives. But can we trust the algorithms that drive it? As humans, we make errors. We can have attention lapses and misinterpret information. Yet when we reassess, we can pick out our errors …