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Trust

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Why Trust Matters In AI

We can all agree that AI has the potential to help businesses, organizations, and society solve real problems. But there are still many concerns about the consequences of using AI improperly. Things like ethics, privacy, bias, and security are top of mind. In order for AI projects to be fully embraced, companies must address these concerns, because people need to trust their AI in order for projects to be successful. In this installment of our blog post series, we will explore the question of why trust is an essential component to any conversation around AI.   Performance, Operations, and Ethics Trust in…
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In Tech We Trust?

Fairness, trust and transparency are qualities we usually associate with organisations or individuals. Today, these attributes might also apply to algorithms. As machine learning systems become more complex and pervasive, Cambridge researchers believe it’s time for new thinking about new technology. Dr Jat Singh is familiar with breaking new ground and working across disciplines. Even so, he and colleagues were pleasantly surprised by how much enthusiasm has greeted their new Strategic Research Initiative on Trustworthy Technologies, which brings together science, technology and humanities researchers from across the University. With penalties including fines of up to €20 million, people are realising that…
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Deepfake Videos Could Destroy Trust In Society – Here’s How To Restore It

It has the potential to ruin relationships, reputations and our online reality. “Deepfake” artificial intelligence technology promises to create doctored videos so realistic that they’re almost impossible to tell from the real thing. So far it has mostly been used to create altered pornographic clips featuring celebrity women’s faces but once the techniques are perfected, deepfake revenge porn purporting to show people cheating on their partners won’t be far behind. But more than becoming a nasty tool for stalkers and harassers, deepfakes threaten to undermine trust in political institutions and society as a whole. The White House recently justified temporarily…
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