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Watson


Allergy sufferers care a lot about what goes on outside with allergens, pollen, air quality, and more. In fact, 68% of allergy sufferers surveyed use weather forecasts and information to help manage their seasonal allergies (Source: AdSales AI Health & Weather Impact Study, Sept 2019). As spring continues and summer nears, The Weather Channel data …

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients At the 2020 Consumer Electronics Show (CES), IBM (NYSE:┬áIBM) announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial intelligence (AI) to predict the optimal combination of creative elements to help …